Scholar’s passion for PR goes beyond the classroom

For Angelina Ursetta, public relations (PR) isn’t just a career path—it’s a way of life. From coordinating her sorority’s social media channels to serving on the executive board of the University of Northern Colorado’s Student Public Relations Network, Angelina is diving head-first into her passion for all things PR.

As a 2014 graduate of John F. Kennedy High School, Angelina learned to balance academics and extracurricular activities, as well as a part-time job. With her mother as her role model, Angelina says the balance she learned early on in high school helped prepare her for college.

“I looked at my mom who went to college and has her master’s—she’s very intelligent, and strived to have a better life and to do better; how she’s able to provide and be a successful woman; and how her sorority helped her want to be in college. When I was younger, I definitely wanted to be like her.”

Angelina said that, although the Denver Scholarship Foundation (DSF) scholarship helped pave the way for her to attend the University of Northern Colorado financially, it was the DSF staff and support that made the transition even easier.

“DSF has been able to make me more successful because when I feel troubled at school—when I don’t know what I’m doing, I’ve always had them to lean on. They helped me make friends on campus at freshman meetups,” Angelina said.

Now entering her senior year at the University of Northern Colorado, Angelina spends her time outside of class immersed in campus organizations. She found her niche in Greek life, and served as the public relations chair of her sorority, where she learned to incorporate her coursework and knowledge of communications techniques.

“I really needed to know what my target audience was, and what I was posting for them—sending reports to the semester magazine, running the Facebook page for connecting with alumni, keeping people informed about what’s going on in our chapter,” Angelina said.

Whether she’s in the classroom or on a trip to New York with her fellow executive board members of the Student Public Relations Network, Angelina says she understands that being connected through social media and other communications channels is both a personal and a professional necessity.

“In this day and age, we feel that we always need to be connected,” Angelina said. “It’s something that I genuinely enjoy doing. I’ve always been about getting straight to the point and learning the news. People think it’s all writing but it’s so much more than that. I want to get messages out to audiences and I think that because I’m so good at that, it’s made me more passionate.”